Case study
Widmeyer Roofing
550 conversions from 650 clicks in 6 months
- Website
- widmeyerroofing.com
- Timeframe
- 6 months
- Services
- Google Ads
Outcomes
Key results
650
Clicks
550
Conversions
$1.45
Cost per conversion
What the Brand Was Facing
Homeowner roofing decisions are driven by trust and timing.
What We Did to Fix It
Therefore, we structured Widmeyer's campaign around both. Using scheduling rules aligned to storm seasons and peak repair periods, we concentrated on the budget when demand and urgency were highest. The messaging prioritized reliability over discounting, emphasizing credentials, response time, and reassurance. This attracted higher-intent inquiries ready to book.
What They Achieved With Us
Over six months, the campaign produced 650 clicks and 550 conversions, an exceptionally strong ratio for the sector, at a $1.23 average CPC and a $1.45 cost per conversion. Our precise targeting outperformed aggressive bidding here. The outcome extended beyond lead generation to genuine reputation building grounded in well-timed, trustworthy messaging.
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