Case study

Barista Equip

5.73% conversion rate at a $1.10 average CPC

Website: baristaequip.com.au
Timeframe: 2 months
Services: Google Ads

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Outcomes

Key results

1.72K

Clicks

106

Conversions

5.73%

Conversion rate

What the Brand Was Facing

Barista Equip supplies professional coffee equipment to café owners rather than casual consumers.

What We Did to Fix It

That's why we began by solely studying how that specific buyer searches. The segment and search-terms reports revealed one single clear pattern. Most conversions occurred on mobile during early-morning hours, when owners plan the day before opening. We rebuilt the bidding schedule around that window, applied stronger mobile bid adjustments, and refined keyword clusters.

What They Achieved With Us

Over two months, the campaign delivered 1.72K clicks, 106 conversions, a 5.73% conversion rate, and a $1.10 average CPC. In our testing, this intent-based segmentation outperformed broad targeting by roughly 42%. It was a clear demonstration that in B2B equipment, understanding when and how a customer searches is more important even than the keyword itself.