Case study
Bruno Automotive
507 conversions at a $10.81 cost per conversion
- Website
- brunoautomotive.ca
- Timeframe
- 5 months
- Services
- Google Ads
Outcomes
Key results
3.96K
Clicks
507
Conversions
$10.81
Cost per conversion
What the Brand Was Facing
Bruno Automotive is a trusted repair shop in Canada. When they approached Arascow, they were facing an inconsistent booking flow, which means strong demand one week, quiet bays the next.
What We Did to Fix It
We restructured the account into tightly themed ad groups so high-intent searches matched a purpose-written ad. Call tracking and call-focused extensions made the phone the primary conversion, and we narrowed geographic targeting to the realistic drive radius. After gathering data on a maximize-conversions strategy, we transitioned to a target CPA to protect the shop's margins.
What They Achieved With Us
Across five months, the campaign delivered 3.96K clicks, 507 conversions, a $1.38 average CPC, and a $10.81 cost per conversion. We help the brand convert local search demand into a steady, predictable stream of booked appointments.
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