Case study
Twisted Servers
598 conversions at a $3.97 cost per conversion
- Website
- twistedservers.com.au
- Timeframe
- 3 months
- Services
- Google Ads
Outcomes
Key results
1.37K
Clicks
598
Conversions
$3.97
Cost per conversion
What the Brand Was Facing
The hosting market is defined by knowledgeable buyers, so instead of pursuing raw volume for Twisted Servers, we segmented by audience.
What We Did to Fix It
Developers, gamers, and small businesses each received dedicated ad groups, messaging, and landing angles. We designed campaigns considering technical specifications and uptime for one, performance and low latency for another, reliability and support for the third. We balanced high-competition head terms such as "dedicated servers" against lower-cost, higher-intent phrases tied to gaming and cloud performance, testing tone and urgency for each group.
What They Achieved With Us
Over three months, the campaign delivered 1.37K clicks and 598 conversions at a $1.74 average CPC and a $3.97 cost per conversion. Translating technical detail into audience-specific value confirmed that precise targeting outperforms scale when a product is built for power users.
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