Case study
Tapia's Towing
39 phone call leads at a 20.97% conversion rate
- Industry
- Towing / Roadside Assistance
- Timeframe
- Oct 2025 – Dec 2025
- Services
- Google Ads
Outcomes
Key results
39
Phone call leads
£34.33
Cost per conversion
20.97%
Conversion rate
What the Brand Was Facing
Towing is an emergency call business where speed and visibility at the exact moment of need determine whether the phone rings or a competitor gets the job instead.
What We Did to Fix It
We set up the campaign around emergency towing and roadside intent from the start. We structured the campaign into single-theme ad groups covering towing service and roadside assistance separately. We centered call conversion tracking on measuring calls generated directly from the ads, replacing form-based measurement entirely. We performed search-term cleanup and applied negative keywords to cut irrelevant clicks. We optimized keywords, ads, and bids continuously to lower the cost per call over time.
What They Achieved With Us
From Oct 2025 to Dec 2025, we delivered 39 phone call leads and 186 clicks at a £34.33 cost per conversion and a 20.97% conversion rate. Focusing the budget squarely on roadside and emergency towing intent, and measuring success through calls rather than clicks, drove a strong 21% conversion rate from people who needed help right then, the clearest sign of a campaign built around how the business actually earns customers.
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