Case study
Sydney by Kayak
6.2K conversions at a $2.53 cost per conversion
- Website
- sydneybykayak.com.au
- Timeframe
- 12 months
- Services
- Google Ads
Outcomes
Key results
38K
Clicks
6.2K
Conversions
$0.41
Average CPC
What the Brand Was Facing
Sydney by Kayak sells an experience rather than a product, so we marketed the feeling of gliding across the Harbor instead of a simple booking.
What We Did to Fix It
Our creative sequencing reflected the actual rhythm of paddling with calm, expansive visuals punctuated by bursts of motion to engage users before the click. The core of the strategy was audience segmentation. We precisely targeted tourists searching "things to do in Sydney," locals exploring "outdoor fitness," and couples seeking "romantic sunrise experiences." Each received messaging tailored to their motivation, with bids weighted toward the segments that converted.
What They Achieved With Us
Over a full year, the campaign delivered 38K clicks and 6.2K conversions at a $0.41 average CPC and a $2.53 cost per conversion. It sold more than tickets; it sold memorable experiences on the water.
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