Case study
Superior Waterproofing
381 conversions with a 7.39% CTR
- Website
- superiorwaterproofing.com.au
- Timeframe
- 6 months
- Services
- Google Ads
Outcomes
Key results
6.34K
Clicks
381
Conversions
7.39%
CTR
What the Brand Was Facing
Waterproofing is a reactive purchase as customers typically consider it only once water intrusion has occurred. That's why our first task for Superior Waterproofing was to reframe it as a proactive investment.
What We Did to Fix It
We segmented keywords by urgency, such as "emergency leak repair," which addressed immediate-need customers, while "foundation waterproofing" reached long-term planners. We supported each keyword with dedicated messaging and bids. Our creative emphasized reassurance, including dry basements in heavy rain and secure homes through storms to sell foresight rather than fear. This dual-tier structure maintained steady engagement across both wet and dry seasons, smoothing the demand swings common to the category.
What They Achieved With Us
Over six months, the campaign produced 6.34K clicks and 381 conversions with a 7.39% CTR and a $3.75 average CPC. In a saturated market, empathetic positioning outperformed aggressive tactics, selling peace of mind alongside the service itself.
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