Case study
SOOXOS
5.07x ROAS with £39,500 in tracked revenue
- Website
- sooxos.co.uk
- Timeframe
- Mar 2025 – Jun 2025
- Services
- Google Ads
Outcomes
Key results
5.07x
ROAS
£39,500
Revenue
81
Purchases
What the Brand Was Facing
SOOXOS needed a Performance Max setup capable of driving profitable online furniture sales without letting high-margin product lines get averaged out by weaker categories in a single catch-all campaign.
What We Did to Fix It
We structured the account around separate Performance Max campaigns for each product category, giving each one its own budget and asset group aligned to the correct collection. We used custom audience segments and remarketing signals to accelerate the learning phase. We refined targeting using location and demographic performance data as it came in. We optimized creative assets, headlines, descriptions, and imagery for conversion rate. We supported everything with accurate purchase-based conversion tracking.
What They Achieved With Us
From Mar 2025 to Jun 2025, we returned a 5.07x ROAS, generating £39,500 in revenue from 81 purchases at a £96.33 cost per purchase. Splitting Performance Max by category let each line scale on its own merits, so the highest-margin products grew independently instead of being diluted by softer performers elsewhere in the catalogue.
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