Case study
Rose City Solar
4.53K conversions on just $1.61K in spend
- Website
- rosecitysolar.ca
- Timeframe
- 3 months
- Services
- Google Ads
Outcomes
Key results
5.25K
Clicks
4.53K
Conversions
$0.35
Cost per conversion
What the Brand Was Facing
Solar demand fluctuates with sunlight, energy prices, and the seasons, so we designed Rose City Solar's campaign to align with those cycles.
What We Did to Fix It
We adjusted our scheduling and bidding to favor bright, long-daylight periods and moments when solar interest naturally rose. Concurrently, the messaging replaced vague environmental appeals with concrete ROIs, specifically, how quickly panels pay for themselves. Our streamlined lead form kept the path from interest to inquiry short.
What They Achieved With Us
Over three months, the campaign generated 5.25K clicks and 4.53K conversions on just $1.61K in spend, achieving a $0.35 cost per conversion. Its pacing reflected seasonal demand patterns, including steady, efficient, and consistently visible performance.
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