Case study
Reiturn
1,111 conversions at a 9.44% conversion rate
- Industry
- Real Estate Investing
- Timeframe
- Oct 2022 – Jun 2023
- Services
- Google Ads
Outcomes
Key results
1,111
Conversions
$38.81
Cost per conversion
8.52%
CTR
What the Brand Was Facing
Reiturn operates in real estate investing, where keywords draw a wide mix of intent, from serious investors to casual researchers browsing REIT terminology. They needed a campaign that could separate genuine investor demand from that research traffic without sacrificing volume.
What We Did to Fix It
We built the account around tightly scoped, single-theme ad groups such as REITs, funds, and specific investment opportunities using exact and phrase match to keep targeting precise. We conducted continuous search-term reviews and expanded the negative keyword list to systematically cut the low-intent clicks investing terms tend to attract. We created responsive search ads with sitelinks, callouts, and structured snippets to round out each ad group, all supported by accurate conversion tracking from day one.
What They Achieved With Us
Between Oct 2022 and Jun 2023, we produced 1,111 conversions at a $38.81 cost per conversion, an 8.52% CTR, and a 9.44% conversion rate. Our filtering out the wrong clicks proved just as valuable as capturing the right ones.
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