Case study
Real Chaska
4.94K conversions at a $0.34 cost per conversion
- Website
- realchaska.com
- Timeframe
- Jan – Jul 2025
- Services
- Google Ads
Outcomes
Key results
17.9K
Clicks
4.94K
Conversions
$0.34
Cost per conversion
What the Brand Was Facing
Real Chaska set out to translate the energy of street-food culture into digital performance.
What We Did to Fix It
We structured the campaign as a series of distinct offers. Each ad carried its own angle and appeal. Some drew on nostalgia, others on discovery. The performance data determined where the budget flowed. Our targeting combined hyper-local keywords with emotion-based segmentation, reaching audiences seeking comfort food during late-night and weekend windows when intent peaked.
What They Achieved With Us
Between January and July 2025, the campaign recorded 17.9K clicks and 4.94K conversions at a $0.10 average CPC and a $0.34 cost per conversion. The result was consistent, community-rooted performance that extended the brand's street-food identity into a measurable digital channel.
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