Case study
Peak Adventure Getaways
Two phases carrying Peak from inspiration to booking
- Website
- peakadventuregetaways.com
- Timeframe
- Jul 2024 – Jul 2025
- Services
- Google Ads
Outcomes
Key results
935
Conversions in Phase One
434
Conversions in Phase Two
$0.16
CPC in Phase Two, down from $0.27
What the Brand Was Facing
Peak Adventure Getaways is a vacation rental company offering luxury cabins and chalets. That's why we built our campaigns to target those looking for fully furnished short‑term rentals with modern amenities such as full kitchens, comfortable beds, and private hot tubs. Our work with the brand spanned two distinct phases.
What We Did to Fix It
Phase One Was Designed For Discovery From July 2024 to July 2025, we prioritized reach to capture early-stage curiosity, bidding on broad adventure queries such as "mountain escapes," "guided treks," and "off-grid vacations." Cinematic imagery and aspirational copy positioned the brand as a gateway to freedom. Cost‑efficient volume, 17.8K clicks and 935 conversions at a $0.27 average CPC and a $5.24 cost per conversion, established awareness while building the audience pools used in the next phase. Phase Was Built Around Conversion From December 2024 to July 2025, we turned that awareness into action. Retargeting and bottom-funnel keywords such as "book adventure getaway" and "guided hiking deals" addressed travelers ready to commit.
What They Achieved With Us
Volume tightened by design to 12.2K clicks and 434 conversions, but efficiency improved. CPC fell to $0.16 and cost per conversion to $4.52. Together, the phases carried Peak from inspiration to booking. It confirmed that adventure paired with analytics can be both compelling and profitable.
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