Case study
Oregon Silkworms
795 conversions at a $2.82 cost per conversion
- Website
- oregonsilkworms.com
- Timeframe
- 4 months
- Services
- Google Ads
Outcomes
Key results
4.26K
Clicks
795
Conversions
$2.82
Cost per conversion
What the Brand Was Facing
Marketing silkworms online presented an unusual challenge, namely a narrow audience with minimal established search demand.
What We Did to Fix It
Therefore, we treated Oregon Silkworms as a curiosity-driven campaign before a bidding exercise. The creative led with education, explaining the silkworm lifecycle and its role in sustainable textile production. It attracted two distinct buyer groups at once. We constructed a hybrid keyword funnel spanning technical intent like "Bombyx mori cultivation" and lifestyle intent such as "eco silk farming. It allowed each stream to reach its natural audience, including hobbyists on one side, eco-conscious entrepreneurs on the other.
What They Achieved With Us
Over four months, the campaign delivered 4.26K clicks and 795 conversions at a $0.53 average CPC and a $2.82 cost per conversion. By making the narrative central, we transformed a niche product into a measurable success. It is evidence that a well-told story can generate demand where little existed.
Keep exploring
