Case study
New World Forensics
91 conversions at a 16.37% conversion rate
- Industry
- Digital Forensics / B2B
- Timeframe
- Jul 2024 – Oct 2024
- Services
- Google Ads
Outcomes
Key results
91
Conversions
$21.65
Cost per conversion
$3.54
Average CPC
What the Brand Was Facing
New World Forensics offers a niche, high-value B2B and legal-support service, where generic keyword targeting would have wasted spend on broad "forensics" searches with little connection to genuine case-driven demand.
What We Did to Fix It
We built the campaign around a deliberately narrow, specialized keyword set including mobile forensics, cyber forensics, computer forensics, and criminal defense support, each housed in its own single-theme ad group. We captured both phone call leads and form submissions through conversion tracking. We performed ongoing search-term cleanup and expanded negative keywords to keep irrelevant clicks from eroding the budget. We conducted periodic optimization check-ins focused specifically on holding cost per conversion steady as the account matured.
What They Achieved With Us
From Jul 2024 to Oct 2024, we delivered 91 conversions at a $21.65 cost per conversion, a 16.37% conversion rate, and a $3.54 average CPC. A 16.4% conversion rate on a specialized B2B and legal service reflects how tightly the targeting matched genuine case-driven demand; keeping the keyword set narrow and specific is what made that precision possible.
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