Case study

Nawabi Life

98 high-value conversions on $1.91K in spend

Website: nawabilife.com
Timeframe: 2 months
Services: Google Ads

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Outcomes

Key results

1.28K

Clicks

Conversions

$1.50

Average CPC

What the Brand Was Facing

Luxury marketing requires a careful balance, signaling exclusivity without alienating potential customers.

What We Did to Fix It

For Nawabi Life, we crafted ad copy in a refined, confident, and understated voice. We deliberately avoided the discounts and countdown urgency that would erode the brand's positioning. The messaging instead drew on craftsmanship, legacy, and self-expression, supported by minimalist visuals that let the brand's tone lead. Our targeting was concentrated on high-income lifestyle segments and affinity audiences aligned with heritage fashion and bespoke living, keeping spend focused on customers who purchase on identity rather than price.

What They Achieved With Us

Over two months, the campaign produced 1.28K clicks and 98 conversions at a $1.50 average CPC on $1.91K in spend. By prioritizing quality of engagement over click volume, each conversion represented a customer drawn by identity rather than price.