Case study
Mike's Gutter
1.67K conversions at a $0.71 cost per conversion
- Website
- mikesgutter.net
- Services
- Google Ads
Outcomes
Key results
4.25K
Clicks
1.67K
Conversions
$0.71
Cost per conversion
What the Brand Was Facing
Gutter cleaning is an urgent, need-driven purchase, typically triggered the moment water begins overflowing.
What We Did to Fix It
Understanding this, we built Mike's Gutter to capture intent at that exact point. We made phone contact effortless through call-focused ads and extensions. We created urgency-led copy such as "same-day gutter fix" that matched the customer's mindset. We kept every impression within the service area through a tight local radius. We held our average CPC to just $0.28 without sacrificing reach through disciplined manual bidding. We increased pressure during seasonal peaks around heavy leaf-fall and storms.
What They Achieved With Us
The campaign produced 4.25K clicks and 1.67K conversions at a remarkable $0.71 cost per conversion. Consistent local visibility, paired with credible messaging, reliably turned clicks into booked service calls within days.
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