Outcomes
Key results
20.8K
Conversions in Phase One
54.05%
Conversion rate in Phase Two
1,097%
ROAS in Phase Two
What the Brand Was Facing
Arascow managed two consecutive campaigns for Mexus. It is a logistics company that helps businesses move freight from the U.S. and Asia into Mexico with streamlined customs coordination, warehousing, and delivery support. So each campaign was launched with a distinct objective and execution model.
What We Did to Fix It
Phase One Was Designed For Expansion Between May and July 2025, we prioritized reach while holding acquisition costs to a minimum. Curiosity-driven headlines and clean, minimalist creative sustained engagement through high-volume bidding, and a maximize-conversions strategy identified low-cost wins at scale. The phase delivered 35.6K clicks and 20.8K conversions at a $0.05 average CPC and a $0.09 cost per conversion. It was a high-volume, fully trackable foundation that also generated the conversion data required for the next stage. Phase Two Was Built Around Relevance With that data in hand, we shifted from breadth to behavior. We built high-value audience segments from phase one conversions, refined messaging around intent, and moved toward a value-based bidding approach. The audience had matured from awareness to purchase readiness.
What They Achieved With Us
This resulted in a CTR of 4.48%, a conversion rate of 54.05%, and ROAS of 1,097%. The account did not simply perform; it perfectly evolved, demonstrating that Mexus could scale profitably without compromising efficiency.
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