Case study
Maps Flowers
40.3K conversions at a $1.76 cost per conversion
- Website
- mapsflowers.com
- Timeframe
- 14 months
- Services
- Google Ads
Outcomes
Key results
140K
Clicks
40.3K
Conversions
$0.51
Average CPC
What the Brand Was Facing
Maps Flowers operates in a market defined by the calendar.
What We Did to Fix It
So we structured the account around occasions rather than generic "flower shop" terms. We mapped seasonal demand across the year, including Valentine's Day, Mother's Day, sympathy, and birthdays. Then we paced the budget to each peak, supported by product-based campaigns built on clean feed and delivery-zone data. Our ad copy was centered on gifting intent, and geographic targeting stayed aligned to serviceable delivery routes.
What They Achieved With Us
Over 14 months, the campaign generated 140K clicks and 40.3K conversions at a $0.51 average CPC and a $1.76 cost per conversion, showing that exceptional efficiency sustained at genuine scale. By building around the recipient and the occasion, we ensured nearly every click carried real purchase intent rather than idle interest.
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