Case study
Manchester Car Key Solutions
64 phone call conversions at a 15.53% conversion rate
- Industry
- Auto Locksmith / Emergency
- Timeframe
- Dec 2025 – Feb 2026
- Services
- Google Ads
Outcomes
Key results
64
Phone call conversions
£23.21
Cost per conversion
15.53%
Conversion rate
What the Brand Was Facing
Locksmith work is urgent and phone-driven: someone locked out of their car wants to call immediately, not browse a website or fill out a form, so Manchester Car Key Solutions needed a campaign built around that behavior from the ground up.
What We Did to Fix It
We centered the account on call conversion tracking, measuring calls placed directly from the ads rather than relying on form fills. We split ad groups by exact problem type such as vehicle lockout, lost car keys, key programming, car key replacement, and general auto locksmith searches. Hence, the ad copy matched the specific emergency a searcher was facing. We applied a strong negative keyword layer and performed ongoing search-term cleanup to keep the account focused purely on high-intent, urgent searches.
What They Achieved With Us
From Dec 2025 to Feb 2026, we generated 64 phone call conversions and 412 clicks at a £23.21 cost per conversion and a 15.53% conversion rate. Matching the message to the exact emergency, a lockout versus a lost key versus a programming issue is what earned the click when it mattered most, with the account built entirely around the phone ringing rather than form submissions.
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