Case study
Luxolas
806 conversions at a $9.71 cost per conversion
- Industry
- Real Estate / South Florida
- Timeframe
- May 2022 – May 2023
- Services
- Google Ads
Outcomes
Key results
806
Conversions
11.2K
Clicks
7.20%
Conversion rate
What the Brand Was Facing
Luxolas needed to generate qualified home-buyer leads across South Florida's competitive real estate market, where cost per lead often runs high due to broad, generic property searches.
What We Did to Fix It
Rather than running one general campaign, we researched keywords by buyer intent and property type, then we split ad groups accordingly; townhomes, condos, and single-family homes each got a dedicated structure. We applied exact and phrase match targeting and curated a negative keyword list to keep spend focused on buyers searching for a specific property type. We created responsive search ads with sitelinks and callouts to reinforce relevance. We implemented conversion tracking on lead form submissions to give a clear read on performance.
What They Achieved With Us
From May 2022 to May 2023, we produced 806 conversions and 11.2K clicks at a $9.71 cost per conversion and a 7.20% conversion rate, an unusually efficient number for real estate. Matching ad copy to search intent did more for cost per conversion than any bidding adjustment could have.
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