Case study
Laundromatic NYC
633 conversions at a $3.25 cost per conversion
- Website
- laundromaticnyc.com
- Services
- Google Ads
Outcomes
Key results
1.31K
Clicks
633
Conversions
$3.25
Cost per conversion
What the Brand Was Facing
Laundromatic NYC serves a fast-moving urban customer.
What We Did to Fix It
We aligned their campaign with the daily rhythm of the city. We concentrated ad scheduling spend around commuter windows and evening hours, when apartment residents typically address laundry, while we focused geographic targeting on dense, high-demand ZIP codes. We paired keyword layering with convenience-driven searches such as "wash and fold near me" and "same-day laundry" with negatives that filtered out DIY and appliance-repair traffic.
What They Achieved With Us
A disciplined $1.57 average CPC and $3.25 cost per conversion reflected that accuracy in a competitive market, yielding 1.31K clicks and 633 conversions. This engagement reflected peak laundry demand during commuter hours. It also confirmed that a schedule aligned to genuine customer routines can convert essential services effectively.
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