Case study
KBBQ House
27.6K conversions at a £0.94 cost per conversion
- Website
- kbbqhouse.co.uk
- Timeframe
- 7 months
- Services
- Google Ads
Outcomes
Key results
98.4K
Clicks
27.6K
Conversions
£0.94
Cost per conversion
What the Brand Was Facing
KBBQ House required a campaign grounded in appetite psychology that could translate the appeal of Korean barbecue into digital demand.
What We Did to Fix It
We built creativity around sensory immersion, using evocative language to convey the experience rather than describe it. We structured targeting where cultural interest met local intent, reaching diners searching for "authentic Korean BBQ near me" and "group dining experiences." Timing was central to our campaigns as we concentrated bids across lunch and dinner windows to align with peak hunger, reinforced by remarketing to previous customers.
What They Achieved With Us
Over seven months, the campaign delivered 98.4K clicks and 27.6K conversions at a £0.26 average CPC and a £0.94 cost per conversion. The campaign drove reservations at scale and established KBBQ House as a leading digital presence in its category.
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