Case study
Kahawa 1893
From story-led awareness to a scalable acquisition system
- Website
- kahawa1893.com
- Timeframe
- Aug 2024 – Jul 2025
- Services
- Google Ads
Outcomes
Key results
21K
Clicks in Phase One
2.77K
Conversions in Phase One
1.78K
Conversions in Phase Two
What the Brand Was Facing
Kahawa 1893 is a speciality coffee brand. The company offers clean, toxin‑free, mold‑free coffee blends, functional wellness coffees, and gift bundles, and has been featured on Shark Tank. Arascow's collaboration with Kahawa 1893 progressed through two distinct phases. Each phase is aligned to a stage of brand maturity and audience behaviour.
What We Did to Fix It
Phase One Was Designed For Awareness From August 2024 to July 2025, we introduced Kahawa's African heritage and women-led farming roots to new audiences. Our creative drew on authentic imagery and cultural pride. We positioned the brand as a movement rather than a product, with bidding focused on reaching ethically minded consumers. The phase delivered 21K clicks and 2.77K conversions at a $0.72 average CPC and a $5.47 cost per conversion. It was a story-led foundation that quietly accumulated valuable audience data. Phase Two Was All About Conversion From January to July 2025, we shifted toward performance. Retargeting and subscription funnels, built on Phase 1's data, pursued higher-value traffic as the messaging matured from heritage storytelling to lifestyle positioning.
What They Achieved With Us
We accepted a slightly higher $0.87 average CPC and $6.42 cost per conversion in exchange for that quality, closing at 13.1K clicks and 1.78K conversions. Across both phases, Kahawa evolved from a compelling story into a scalable, purpose-driven acquisition system.
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