Case study
Hills of Herat
4.72K conversions at a $1.27 cost per conversion
- Website
- hillsofherat.com
- Timeframe
- 4 months
- Services
- Google Ads
Outcomes
Key results
10.9K
Clicks
4.72K
Conversions
$1.27
Cost per conversion
What the Brand Was Facing
Hills of Herat competes against a flood of mass-produced décor, so we made authenticity the foundation of the entire strategy rather than a marketing line.
What We Did to Fix It
Instead of listing product features, our ads told concise stories. We showed the artisans who weave each piece, the symbolism of the colours, and the heritage behind the craft, letting the workmanship itself persuade. We curated keywords to reach conscious buyers with genuine intent.
What They Achieved With Us
Over four months, the campaign generated 10.9K clicks and 4.72K conversions at a $0.55 average CPC and a $1.27 cost per conversion. Each sale reflected a customer choosing craftsmanship over convenience. This campaign established Hills of Herat as a credible digital ambassador for its tradition.
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