Case study
Empire Barbershop
1,898 conversions at a €6.22 blended cost per conversion
- Website
- empirebarbershops.nl
- Timeframe
- Oct 2024 – Jun 2025
- Services
- Google Ads
Outcomes
Key results
1,898
Total conversions
€6.22
Blended cost per conversion
€3.65
Performance Max cost per conversion
What the Brand Was Facing
Empire Barbershop wanted to capture people actively searching for a barber in Amsterdam while also expanding into broader local demand that Search alone couldn't reach. Their two goals needed to run side by side without competing for the same traffic.
What We Did to Fix It
We split the account into two coordinated engines. We built a Search campaign on single-theme, intent-based ad groups to cover high-intent queries directly. We backed it with exact and phrase match targeting and conducted ongoing search-term cleanup. We launched a Performance Max campaign to extend reach across Google's full inventory and surface local demand Search couldn't reach on its own. We implemented conversion tracking across both campaigns and ran regular optimization passes to bring cost per conversion down over time.
What They Achieved With Us
From Oct 2024 to Jun 2025, we delivered 1,898 total conversions at a €6.22 blended cost per conversion, 1,456 from Performance Max at €3.65 each and 442 from Search at €14.67 each. Running both in tandem covered the full spectrum of local demand without the campaigns cannibalizing each other.
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