Case study
Cypress Outdoor Adventures
273 conversions at a $40.17 cost per conversion
- Industry
- Tours / Everglades Airboat Tours
- Timeframe
- Jan 2024 – Aug 2024
- Services
- Google Ads
Outcomes
Key results
273
Conversions
4.72K
Clicks
5.79%
Conversion rate
What the Brand Was Facing
Cypress Outdoor Adventures runs Everglades airboat tours, a category where tourism searches attract a high volume of comparison shoppers browsing multiple operators before committing, making it difficult to isolate the visitors genuinely ready to book.
What We Did to Fix It
We structured the account around intent-based, single-theme ad groups split by tour type and location so each ad spoke directly to what the searcher was looking for. We performed continuous search-term cleanup and expanded the negative keyword list to filter out casual browsers. We implemented conversion tracking to cover purchases, lead form submissions, and phone call leads for a complete view of demand.
What They Achieved With Us
From Jan 2024 to Aug 2024, we delivered 273 conversions and 4.72K clicks at a $40.17 cost per conversion and a 5.79% conversion rate. Building ad groups around specific tour types and locations kept the clicks specific enough that traffic came predominantly from people ready to book, not simply browsing options.
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