Case study
Center Point Landscaping
69 high-ticket project leads at an 8.53% conversion rate
- Industry
- Landscaping / High-Ticket Projects
- Timeframe
- Dec 2025 – Feb 2026
- Services
- Google Ads
Outcomes
Key results
69
Conversions
809
Clicks
8.53%
Conversion rate
What the Brand Was Facing
Landscaping projects range enormously in value, from routine maintenance to full-scale design and installation work running into the thousands, so Center Point Landscaping needed a campaign that prioritized high-ticket project inquiries over low-value maintenance traffic.
What We Did to Fix It
We built single-theme ad groups around specific high-value project types including landscape design, paver patios, retaining walls, outdoor kitchens, and artificial turf, deliberately weighting the account toward project-intent searches rather than routine maintenance queries. We tracked both phone calls and quote request submissions through conversion tracking. We refined search terms and managed negative keywords to protect the budget. We optimized bids and budgets continuously to sustain performance as the account scaled.
What They Achieved With Us
From Dec 2025 to Feb 2026, we produced 69 conversions and 809 clicks at a $102 cost per conversion and an 8.53% conversion rate. A $102 cost per lead reads very differently against the job value at stake; landscape design and installation projects routinely run into the thousands. By prioritizing project-intent searches, every lead represented a genuine high-ticket opportunity rather than a bargain-hunting homeowner.
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