Case study

Bruno Automotive

134 conversions at a 9.86% conversion rate

Website: brunoautomotive.ca
Timeframe: Mar 2025 – Jun 2025
Services: Google Ads

Outcomes

Key results

134

Conversions

1.36K

Clicks

$24.23

Cost per conversion

What the Brand Was Facing

Bruno Automotive is a local auto repair shop in Canada that needed to capture people with an immediate, specific need, a failing brake or an overdue oil change, and convert that urgency into a call or booking before they clicked on a competitor instead.

What We Did to Fix It

The campaign targeted high-intent repair keywords. We built single-theme ad groups around specific services such as brake service, oil change, and general "mechanic near me" searches. We set up conversion tracking separately for calls, form submissions, and appointment bookings to give a clear picture of which services were driving actual revenue, not just clicks. We refined search terms, managed negative keywords, and continually optimized bids and ads to bring cost per conversion down over time.

What They Achieved With Us

From Mar 2025 to Jun 2025, we produced 134 conversions and 1.36K clicks at a $24.23 cost per conversion and a 9.86% conversion rate. Tracking calls, forms, and appointments as distinct conversion types revealed exactly which services drove real business, the difference between a campaign that generates clicks and one that fills the service bay.