Case study
Bird & Trove
637 conversions at a 12.75% conversion rate
- Website
- birdandtrove.com
- Services
- Google Ads
Outcomes
Key results
4.63K
Clicks
637
Conversions
12.75%
Conversion rate
What the Brand Was Facing
Bird & Trove built its reputation on craftsmanship and curiosity. We understood that a purely transactional approach would have undermined the brand.
What We Did to Fix It
We developed ad copy that reflected its artisanal tone and used dynamic keyword insertion to maintain relevance without sacrificing character. We then combined product and search coverage to capture both discovery and ready demand. Audience targeting favored gift-givers and design-conscious shoppers over bargain hunters, allowing the brand to hold a premium position.
What They Achieved With Us
The campaign delivered 4.63K clicks, 637 conversions, a 12.75% conversion rate, and a $1.39 average CPC, which is a strong balance of prestige and efficiency. By prioritizing genuine resonance over raw impressions, we consistently converted curious browsers into buyers.
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