Case study

Ancient Infusions

2.61K conversions at a $2.00 cost per conversion

Website: ancient-infusions.com
Timeframe: 3 months
Services: Google Ads

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Outcomes

Key results

10.2K

Clicks

2.61K

Conversions

$2.00

Cost per conversion

What the Brand Was Facing

Ancient Infusions asked Arascow to make a centuries-old ritual feel contemporary without diminishing its heritage.

What We Did to Fix It

We deliberately avoided price-led messaging. The campaign was built on sensory storytelling. We ensured our copy evoked the aroma, preparation, and calm of a herbal infusion. We combined keywords segmented by intent, such as "natural tea blends" for discovery and "buy herbal infusions" for conversion. Positioning the brand as a wellness choice rather than a commodity preserved margin while enabling growth.

What They Achieved With Us

Over three months, the campaign achieved 10.2K clicks and 2.61K conversions at a $0.51 average CPC and a $2.00 cost per conversion. It was a clear signal of strong audience fit. Each conversion represented a customer reconnecting with a long-standing tradition through a modern channel.