Case study
AccidentRecords
15,200 lead form submissions across $1.49M in managed spend
- Industry
- Legal / Lead Generation
- Timeframe
- Oct 2025 – Jan 2026
- Services
- Google Ads
Outcomes
Key results
15,200
Lead form submissions
111K
Clicks
15%
Conversion rate
What the Brand Was Facing
Accident Records needed a Google Search presence capable of generating qualified leads across dozens of states at once, without the account buckling under its own complexity. Legal-adjacent lead generation is unforgiving at scale because spend has to reach the right county at the right moment, without draining budget on locations that will never convert.
What We Did to Fix It
We built the account around a county-level structure so spend flowed automatically to the highest-performing counties instead of demanding manual reallocation across a hundred-plus campaigns. We built ad groups around single search intents, keeping every ad tightly matched to the query. We conducted ongoing search-term audits and expanded the negative keyword list to protect the budget as spend scaled into seven figures.
What They Achieved With Us
Over Oct 2025 to Jan 2026, we delivered 15,200 lead form submissions and 111K clicks at a $13.42 average CPC, holding a steady 15% conversion rate across $1.49M in managed spend. Our disciplined architecture, not manual oversight, is what makes lead generation work at this scale.
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