Case study
A&B Pro Cleaning
360 conversions at a 27.52% conversion rate
- Industry
- Cleaning Services
- Timeframe
- Mar 2023 – Sep 2023
- Services
- Google Ads
Outcomes
Key results
360
Conversions
1.31K
Clicks
27.52%
Conversion rate
What the Brand Was Facing
A&B Pro Cleaning offers both residential and commercial services, spanning everything from one-off move-out cleans to recurring commercial contracts, with very different lead values that a single undifferentiated campaign would have blended.
What We Did to Fix It
We separated ad groups by service type deep cleaning, move-in/move-out, and post-construction so higher-value commercial and post-construction searches could receive the budget they warranted rather than competing evenly with lower-value one-off bookings. We conducted keyword research targeting exact and phrase matches for high-intent searches. We performed ongoing search-term cleanup and expanded negative keywords to protect spend. We refined ad copy and extensions throughout to lift both click-through rate and lead quality.
What They Achieved With Us
From Mar 2023 to Sep 2023, we produced 360 conversions and 1.31K clicks at a $30.84 cost per conversion and a 27.52% conversion rate. Letting the higher-value terms earn the budget allocation they deserved lifted the overall conversion rate to 27.5%, a strong result for a category where lead value can vary widely from one booking type to the next.
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